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Three formats, all of them labelled, none of them capable of buying a favourable assessment. The disclosure policy is on this page in full rather than buried in a footer, because it is the part that makes the placement worth anything.
Three placements. Each one names exactly what it changes on the page and what it cannot change.
A full-length technical piece about your product, written to the same standard as everything else here and labelled unmistakably as sponsored.
A single labelled placement inside The Agent Brief, the weekly brief for subscribers.
A labelled placement on the tools directory, positioned alongside the editorial entries without altering any of them.
These are the terms every placement is sold under. They are not up for negotiation, and saying so up front saves everybody a meeting.
Described, not quantified — see the last card for why, and for how you get the actual numbers.
Software engineers, technical leads, platform and infrastructure teams, and the founders and product people who have to make build-or-buy calls about AI systems. People who will read a code sample before they read a claim.
Agent architecture, retrieval and RAG, LLM tooling, Next.js and React internals, evaluation, security and the operational cost of running AI in production — plus the reference material: the glossary, comparisons and the tools directory.
The whole corpus is built for organic search on English-language technical queries, and the weekly brief and the RSS, Atom and JSON feeds are the other ways in. Reference pages — the glossary, the comparisons, the tools directory — are written for someone weighing an actual decision rather than browsing, which is what makes them worth a placement.
Real figures, from whatever analytics the site is running at the time you ask, and nothing before then — including the honest answer if the number is small. Traffic and subscriber counts are the easiest figures in this industry to inflate, so this page publishes none of them rather than publishing ones you cannot check.
Four steps, and a real answer at each one.
Tell us what you are building, who it is for, and what you would like the placement to achieve. A link to your documentation is more useful than a deck.
If it is not relevant to the people who read this — or if it is a category we do not cover — we will say so instead of taking the money. A placement nobody in the audience wants is bad for both of us.
You get real numbers: the current audience figures, the formats free in the calendar, and the rate for each. No rate card is published here because a stale one is worse than none.
For a sponsored article you approve every factual statement about your product before it runs. The label, the framing and the editorial judgement stay with us.
One email gets you current availability, current audience figures and the rate for the format you want. If it is not a fit, you will get a straight no in the same reply.
Related reading: the editorial standards that constrain every placement, and the privacy policy explaining why there are no ad trackers to attach to one.